|Freelance Jobs News|
|Home Business News|
From Home Jobs
Home Biz Workshop
Home Business Sites
|Health Ins Guide|
|Health Insurance Quote|
R144.com supports research for a cure for Parkinson's Disease. For more information or to make a donation visit MichaelJFox.org.
How to Advertise Your Business on Cable TV--Big Results, Low Cost
By Dr. Kevin Nunley
Nothing gets the phone ringing and the orders coming in like lots of big media advertising. Newspapers, TV, and major Internet sites reach thousands, even millions, of potential customers around the clock.
Even with the breathtaking development of the Internet, Television
remains the king of media. Almost 99% of North American homes have
at least one television. The average person watches TV seven hours
each day. And people consistently say they get most of their news
and information from television, especially local TV news.
advertising is also very expensive. With prime-time 30 second commercials
in medium-sized cities costing several thousands of dollars each,
broadcast TV ads are out of reach for most small and medium sized
businesses. Mass appeal television lacks the ability to closely target
the audience. Even if you can scrape together enough for a few TV
commercials, much of your investment can be wasted on thousands of
people who aren't interested in what you sell.
Cable TV provides a solution, especially for small business. Cable TV ads tend to be dirt cheap, even though their audience is huge. Over half of all American homes subscribe to cable. Cable's subscribers watch more television and have higher incomes. Cable also has the ability to send your commercials to specific parts of town and neighborhoods.
LOW COST AND TARGETED
Many media experts are recommending cable TV advertising to their
clients. "Prime time spots on broadcast TV cost $2,000 to $3,000
in this area. Prime time cable spots go for $175," says Leslie
Speidel, a media buyer in Raleigh, North Carolina (www.TheMarketingCoach.com).
on cable systems in the suburbs outside New York City are cheaper.
Your 30 second spots run on CNN and ESPN for $25. Nick goes for $20
and TNN, BET, and VH-1 are $15 per commercial. Expect to get better
rates when you buy packages of multiple spots.
town cable prices are even lower. It is not unusual to buy commercials
for $2 to $3 in a town of 40,000 people.
most of the commercials on cable TV programs are national spots for
major corporations, four to six commercials per hour are made available
to local advertisers. New digital technology allows many cable systems
to easily and accurately schedule your commercials on specific channels
to be seen in chosen communities and neighborhoods. "This new
digital capability is great for placement purposes. The target is
very focused. The geographic area is as big or as small as you want,"
Speidel points out. "Plus, the price of spots is affordable."
ability to target specific groups of viewers is one of cable's most
important advantages. A clothing store specializing in kids cloths
can advertise on the Family Channel. A pool maintenance service can
put their spots on the Weather Channel. In most cases, regular broadcast
TV with more general programming would be inefficient advertising
for specialized businesses like these. Take claims of big audiences
with a grain of salt. It's not the number of eyeballs watching but
a carefully targeted audience that gets results for your business.
YOUR ORDER AND PRODUCING YOUR COMMERCIAL
rates, like everything in media, are highly negotiable. Some channels
will cost more than others. The zones you choose to send your spots
to, the size of your town, and the time of year will all have an influence
on the spot price you pay. Don't wait until the last minute to place
your spots. Plan weeks in advance. Placing your order early will ensure
you get the times and channels you want at a lower price.
the sales department of your local cable operator. Find out spot rates
and coverage areas. Take some time to build your plan. Media sales
people are good at devising clever strategies to use your entire ad
budget, so trust your own instincts and stay in control of the process.
your commercial produced can be expensive and time consuming. A razzle-dazzle
TV spot will easily cost thousands to produce. Keep costs down by
planning your spot carefully. You won't want to make costly revisions
while the production crew is there with the hourly meter ticking.
Look into small one and two person TV production services popping
up in many cities.
commercials with actors are best left to the networks. For a small
business on a limited budget they rarely work out and often look amateurish.
Keep your concept simple. Limit the number of locations. Budget time
for changing lighting and mics from shot to shot. Shoot outside to
avoid indoor lighting hassles.
FUTURE BRINGS MORE FEATURES
is leading the way to a digital future when "smart" TVs
will be coupled with a computer. Cable has the ability to transmit
Internet web sites 33 times faster than a phone line. TCI Cable's
@Home Internet service paid almost $7 billion for Excite, one of the
most popular sites on the web. Cable TV is rushing to toward a high-tech
future where your TV, computer, and the Internet all work together
to provide more choices and better targeting for advertisers.
matter how large or small your ad budget, check out Cable TV. The
power of television to demonstrate your products and services is hard
to beat. Low cost cable is a sure winner for small business.
Brought to you by: World Wide Information Outlet - http://certificate.net/wwio/, your source of FREEWare Content online.
Dr. Kevin Nunley works with businesses on marketing strategy, copywriting, and web site development. Ask for his FREE marketing report at or (801)253-4536. See all his articles on the Marketing Info Supersite at http://www.DrNunley.com Also check out his Internet Marketing and Media Publicity courses at http://www.SmallBusinessU.com
Home | Freelance Jobs News | Home Business News | Health Insurance Guide | Investment News
Copyright © 2000-2005 R144.com. All rights reserved.
Any reproduction or other use of any material on this site without written permission is strictly prohibited. The authors of all articles appearing on this site have given perrmission for their publication here. Please contact respective authors for permission to reprint any articles. Original authors retain all copyrights.
Website by WebLogisticsPro.com